College Students Marketing For Success

For the past eight years, Big Shoulders Fund has welcomed undergrads from all over the country to provide marketing support to the schools Big Shoulders supports through the Fellows Program. It has evolved over the years, from an unpaid fellowship to a paid internship, but one thing always remains the same. The talented young college students who sign up to give our schools an edge during enrollment season truly make a difference.

Meet Samuel Rodriguez, a graduate of Big Shoulders Fund schools through St. Nicholas of Tolentine, a sophomore at Oberlin College and a POSSE scholar. He worked at schools located mostly on the South Side of Chicago near Midway. He frequented Queen of the Universe, but the school he called home for the summer was St. Mary Star of the Sea.

The idea that college students can help with marketing is not an old one. Principals are often  the only staff present in the summer months with limited time available to providing school tours, promoting the school itself, creating marketing materials and so on. Our marketing fellows took care of all this. “I help the schools take care of the projects that enable them to have a solid footing for future marketing,” explains Samuel. This could be helping maintain the school’s social media account, creating flyers, or canvassing neighborhoods to increase awareness.

“I really hope to see Catholic Schools thrive in the coming future especially since I am an Alum of St. Nicholas of Tolentine,” says Samuel, “I think they did an amazing job preparing me for high school and college, and I hope all Catholic Schools continue to prepare students like they did for me.” He continues, “I personally believe, if children can receive a quality education, they can go on to do great things that can both affect Chicago and the world positively.”

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